It’s been a long time since I published an income report! Somewhat ironic because the more money I make, the less I seem to share. I have no intention of ever becoming a blogger who blogs about blogging so it doesn’t make sense to spend a ton of time on these instead of creating content that earns me money and/or that I have fun doing!
However, as I’ve said previously, I really enjoy reading similar reports and figured sharing my own would entertain someone and also keep me accountable to keep track of these things. You can read my previous income reports all here. I am looking at average daily visits, income/expenses, subscriber & follower counts, traffic in/out, & goals.
If you’re a creative blogger yourself, be sure to check out my list of links for affiliate programs, networking opportunities, and places to submit your work!
This report covers January-August of 2019! After the year is over I plan on updating it with figures for the entire year.
Here are some blogging tools that I use & recommend!
- Tailwind (I use this to repin pins, and get my stuff repinned by other bloggers with their Tribes feature)
- Craft Industry Alliance (They have webinars that are useful and just launched new courses for members – I share more about the group here)
- Picmonkey (Simple photo editor for adjustments & watermarking)
- Filmora (Intuitive video editor)
- Mediavine (ad network)
- Etsy Affiliate Program (join Affiliate Window here and then apply for the Etsy program)
- Some of the tangible blogging tools I use like lights & camera are linked here
Average Monthly Visit Count
This is an average calculated using data from January-August! 128,559 pageviews a month. What’s wild to me is that this year I’ve already far surpassed traffic for the entire year of 2018. Growth is good!
Follower count – [December 2018 vs December 2019]
As always, I’ll remind you that I keep my newsletter highly pruned with an open rate of 30-40%, so the number fluctuates wildly as I clear people out, I just did a month ago when I switched to Mailer Lite. I had a post gain steam extremely quickly on Facebook & Instagram, giving me a nice boost on both platforms. The only social media platform that I feel like I’m doing anything differently than last year is Instagram; I’m trying to be more diligent about posting similarly colored/vibed pictures and post more regularly than I used to. 10k (for the swipe up feature) feels very far away but I’ll keep chugging along!
This year I haven’t had my patterns in any bundles or magazines, taking a big hit to that portion. I also haven’t released a new paid pattern all year (womp womp).
Major expenses have been paying in advance for my new newsletter service, hosting, and the SNAP conference trip I took in spring. Nothing particularly noteworthy!
Total income earned: $37,000 Total outgoing expenses: = –$4,471 Jan-Aug overall profit: $32,529
Life to date profit; 2015-present= $ 63,765
(note, these are rounded numbers for estimate purposes, and none of this takes taxes into account)
Traffic In/ Out
Out – links people clicked most often
2. Pinterest- At some point I switched my pinterest strategy from hiding long pins to not only making them visible but explicitly inviting people to pin them with a link and the photo (in addition to floating share buttons). Over 2400 people clicked on that link, directly repinning this popular post. followed closesly by one of my favorite recent posts, and this favorite.
4. imaginegnats. People love my beanie hat post; lots of clicks over to her free pattern!
In – links people clicked to get to my site
2. Search engines
5. Craftgossip, where I had a very popular post about fabric scrap sewing projects
Top 5 most popular posts
All of those posts were originally published before this year (although a few have been updated); the top post that was published in 2019 was at #15 and actually published last week which is bananas, it’s blown up: how to add fabric to a shirt to make it bigger.
Reflection & Goals
So far this year I’ve made as much as I did in the past four years combined! I also have already made more than I ever made in my professional, pre-kids life (I worked in the non-profit sector) which feels fantastic particularly because I am only working part-time hours. We always talked about me going back to work when the kids were Kindergarten age, which would be next year, and I could not be more thrilled to be earning that income from home, doing what I LOVE, and around our increased traveling schedule.
2019 has gone SO quickly, with a few wonderful surprises. Amazon contacted me to work together (this was my first post with them) and loved the result, teaming up with me again. I talk often about the joy it brings me to hear people are using my tutorials and liking them but there is also a thrill when you work with a company and they love what you’ve done. Being self employed has many perks, but outside feedback/praise is rarely one of them and I’m being frank in that it feels good! I’ve continued working with two companies I absolutely love, I used their products long before they ever paid me, which feels like a treat to then work with them professionally as well (Sulky + JOANN).
I was on a podcast! Katy is so sweet and while it makes me very anxious to have TALKED and recorded it, unable to go back and edit my thoughts or elaborate where I think it might have been muddy, it was a fun experience and you can listen to it here. I know it sounds cheesy but I really do love seeing other people succeed with their pattern companies, their blogs, their instagrams, whatever. Of course my Etsy affiliate money makes ME happy but it also thrills me that I’m making other makers, small shops, etc. happy by directing sales their way. I guess that goes back to why I write these income reports despite not having an ebook, course, etc. to sell anyone…. I want to clearly lay out not only that it is possible (yay!) that it takes patience and determination (boo.) to make “real” money craft blogging, since you can click back and see just how little I was making for along time.
Anyways, 2019 is treating me well despite me working less and ignoring some of my goals. Planning on releasing 1 pattern before the holiday season and nailing down finite plans for a (sewing!) e-book in 2020. Still so thankful for everyone who reads my site, subscribes to my newsletter, and supports me, can’t say that enough!
Did anything surprise you? Let me know if there is anything I’ve left out, you know I’m an open book.